Sullivan Marketing Co.Mar 24, 20212 min7 Tips for Optimizing Facebook's AlgorithmSince it's inception in 2004, Facebook has been trying to predict what content is most important to its users. These predictions utilize...
Sullivan Marketing Co.Dec 18, 20202 minGoogle Analytics 4: What You Need to KnowTransitioning from Universal Google Analytics, Google released Google Analytics 4 this past October. Previously known as App + Web,...
Sullivan Marketing Co.Nov 18, 20203 minWhy Your Website Should Be ADA AccessibleUnless you're a lawyer, it's likely you wouldn't be super excited about becoming a part of a lawsuit. That's why it's important for...
Sullivan Marketing Co.Aug 5, 20202 minCOVID's Impact on Digital Marketing | How's Your Online Presence?It probably comes as no surprise that having a strong online presence, especially amidst a global pandemic, plays a large role in the...