top of page
Search


7 Tips for Optimizing Facebook's Algorithm
Since it's inception in 2004, Facebook has been trying to predict what content is most important to its users. These predictions utilize...

Sullivan Marketing Co.
Mar 24, 20212 min read
Â
Â
Â


Google Analytics 4: What You Need to Know
Transitioning from Universal Google Analytics, Google released Google Analytics 4 this past October. Previously known as App + Web,...

Sullivan Marketing Co.
Dec 18, 20202 min read
Â
Â
Â


Why Your Website Should Be ADA Accessible
Unless you're a lawyer, it's likely you wouldn't be super excited about becoming a part of a lawsuit. That's why it's important for...

Sullivan Marketing Co.
Nov 18, 20203 min read
Â
Â
Â


COVID's Impact on Digital Marketing | How's Your Online Presence?
It probably comes as no surprise that having a strong online presence, especially amidst a global pandemic, plays a large role in the...

Sullivan Marketing Co.
Aug 5, 20202 min read
Â
Â
Â


Facebook's New Collection Ads for Business | What You Should Know
Earlier this year, Facebook launched a new ad format to help drive product and discovery sales for businesses known as, collection ads....

Sullivan Marketing Co.
May 28, 20202 min read
Â
Â
Â


Keep Your Customers Informed During the COVID-19 Crisis. Here's How...
In a world where it isn't currently "business as usual", it's important for both businesses and customers to be adaptable. With most...

Sullivan Marketing Co.
Apr 9, 20203 min read
Â
Â
Â


New tool allowing users to transfer photos from Facebook to Google & other platforms coming in 2020
Popular social media platform, Facebook announced on their blog earlier this week that they are testing a new tool that lets users move...

Sullivan Marketing Co.
Dec 10, 20191 min read
Â
Â
Â


Hooray for Small Businesses! Pinterest Launches Pinterest Shop for Small Business Saturday
'Tis the ultimate season for consumers, so why kick it off by supporting small businesses this Saturday, November 30th via the new...

Sullivan Marketing Co.
Nov 27, 20191 min read
Â
Â
Â


Instagram Becomes More Likable by Removing 'Likes'
In case you've been partaking in a social media cleanse, you may not have noticed that the popular social media platform, Instagram has...

Sullivan Marketing Co.
Nov 19, 20192 min read
Â
Â
Â


WhatsApp Positions Itself To Be Complete Commerce Platform For Small Businesses
Before we get started, let’s have quick a refresher on a few things... What is WhatsApp? For those of you that travel or live...

Sullivan Marketing Co.
Nov 12, 20191 min read
Â
Â
Â


5 Reasons to Update Your Website
Did you know that it's recommended to update your website every 2-3 years? That's what it takes to stay current with website trends and...

Sullivan Marketing Co.
May 1, 20193 min read
Â
Â
Â


Why a Website is a Must-have in 2019
It's 2019. We're amidst the era of the rise of the Millenials- the fastest growing segment of the workforce. This tech-savvy generation...

Sullivan Marketing Co.
Mar 27, 20192 min read
Â
Â
Â


New Year, New Google Ads Trends
As search has become more complex over the past decade, it's becoming increasingly more difficult to create a successful search ad....

Sullivan Marketing Co.
Jan 25, 20193 min read
Â
Â
Â


ISO The Perfect #Hashtag | A Guide To Finding The Proper Hashtag For Any Post
'Cause we're living in a visual world... And in today's world, social media platforms are becoming more and more visually focused. Take...

Sullivan Marketing Co.
Dec 28, 20182 min read
Â
Â
Â


Google My Business API Version 4.3 | Here's What's New!
Recently, Google rolled out some updates to the Google My Business API, known as version 4.3. It's great for businesses that have and/or...

Sullivan Marketing Co.
Nov 29, 20181 min read
Â
Â
Â


Just in Time for the Holidays - Instagram's Newest Shopping Features!
We've all done it. Scrolled through "the gram", seen something that we liked and wished we could purchase it with the tap of our screen....

Sullivan Marketing Co.
Nov 27, 20182 min read
Â
Â
Â
bottom of page
.png)