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Google Analytics 4: What You Need to Know
Transitioning from Universal Google Analytics, Google released Google Analytics 4 this past October. Previously known as App + Web,...

Sullivan Marketing Co.
Dec 18, 20202 min read


Facebook's New Collection Ads for Business | What You Should Know
Earlier this year, Facebook launched a new ad format to help drive product and discovery sales for businesses known as, collection ads....

Sullivan Marketing Co.
May 28, 20202 min read


Keep Your Customers Informed During the COVID-19 Crisis. Here's How...
In a world where it isn't currently "business as usual", it's important for both businesses and customers to be adaptable. With most...

Sullivan Marketing Co.
Apr 9, 20203 min read


5 Reasons to Update Your Website
Did you know that it's recommended to update your website every 2-3 years? That's what it takes to stay current with website trends and...

Sullivan Marketing Co.
May 1, 20193 min read


New Year, New Google Ads Trends
As search has become more complex over the past decade, it's becoming increasingly more difficult to create a successful search ad....

Sullivan Marketing Co.
Jan 25, 20193 min read


Google My Business API Version 4.3 | Here's What's New!
Recently, Google rolled out some updates to the Google My Business API, known as version 4.3. It's great for businesses that have and/or...

Sullivan Marketing Co.
Nov 29, 20181 min read
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