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Google Analytics 4: What You Need to Know
Transitioning from Universal Google Analytics, Google released Google Analytics 4 this past October. Previously known as App + Web,...

Sullivan Marketing Co.
Dec 18, 20202 min read
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Facebook's New Collection Ads for Business | What You Should Know
Earlier this year, Facebook launched a new ad format to help drive product and discovery sales for businesses known as, collection ads....

Sullivan Marketing Co.
May 28, 20202 min read
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Keep Your Customers Informed During the COVID-19 Crisis. Here's How...
In a world where it isn't currently "business as usual", it's important for both businesses and customers to be adaptable. With most...

Sullivan Marketing Co.
Apr 9, 20203 min read
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5 Reasons to Update Your Website
Did you know that it's recommended to update your website every 2-3 years? That's what it takes to stay current with website trends and...

Sullivan Marketing Co.
May 1, 20193 min read
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New Year, New Google Ads Trends
As search has become more complex over the past decade, it's becoming increasingly more difficult to create a successful search ad....

Sullivan Marketing Co.
Jan 25, 20193 min read
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Google My Business API Version 4.3 | Here's What's New!
Recently, Google rolled out some updates to the Google My Business API, known as version 4.3. It's great for businesses that have and/or...

Sullivan Marketing Co.
Nov 29, 20181 min read
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