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Google Analytics 4: What You Need to Know
Transitioning from Universal Google Analytics, Google released Google Analytics 4 this past October. Previously known as App + Web,...

Sullivan Marketing Co.
Dec 18, 20202 min read
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Facebook's New Collection Ads for Business | What You Should Know
Earlier this year, Facebook launched a new ad format to help drive product and discovery sales for businesses known as, collection ads....

Sullivan Marketing Co.
May 28, 20202 min read
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Hooray for Small Businesses! Pinterest Launches Pinterest Shop for Small Business Saturday
'Tis the ultimate season for consumers, so why kick it off by supporting small businesses this Saturday, November 30th via the new...

Sullivan Marketing Co.
Nov 27, 20191 min read
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Instagram Becomes More Likable by Removing 'Likes'
In case you've been partaking in a social media cleanse, you may not have noticed that the popular social media platform, Instagram has...

Sullivan Marketing Co.
Nov 19, 20192 min read
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WhatsApp Positions Itself To Be Complete Commerce Platform For Small Businesses
Before we get started, let’s have quick a refresher on a few things... What is WhatsApp? For those of you that travel or live...

Sullivan Marketing Co.
Nov 12, 20191 min read
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